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Hey there!

I'm Alex Herrera

I’m a Sr. Graphic Designer based in Long Beach, CA. I received my bachelors in Graphic Design from the Art Institute of California - Los Angeles. I'm passionate about visual problem-solving, art direction, typography, illustration, motion graphics and user interface design.

My Career so far

Born and raised in Southern California, my wife and I currently reside in Long Beach. I have over 10 years of experience working for multiple fortune 500 companies such as FOX, ABC, Disney, Belkin/Linksys, Easton Bell Sports just to name a few. I’ve also worked with design agencies, Midnight Oil in Burbank, DSYL in Fullerton, PixelWave in Long Beach and AtPlay Creative in Pasadena. I’ve also worked with small start ups doing tons of freelance work. My most recent long term position I held was Senior Interactive Designer for retail electronics giant Belkin International where I worked collaboratively on the Linksys brand team. I was responsible for the design and development of innovative, high-quality global interactive campaigns and general web site enhancements — including banners, mini-sites, landing pages, email blasts, motion graphics, packaging, print collateral, POS signage, social media assets, motion graphics and more. I have leadership experience supervising Jr. designers,copywriters and front-end developers.

Graphic Design
UI/UX Design
Prototyping
Branding
Illustration
Motion Graphics
Print
Packaging
Jira
Zeplin
Photoshop
Illustrator
InDesign
After Effects
Webflow
Adobe XD
Sketch
Powerpoint
Keynote
Slack

Fun Facts about Alex...

Just a few little tid-bits about me as a person
  • • Hardcore LA Dodger loyalist
  • • My wife and I are on the same co-ed softball team
  • • I can smoke a mean rack of baby-back ribs
While in (High School + College)
  • Accepted in the Herbert Ryman Program for Young Artist held at the University of Southern California
    (2001)
  • Received Scholarship from "Young and Talented Artist Foundation of Pico Rivera"
    (2002)
  • Dean's and Principals Honor Roll
    (2006)

Accomplishments

Things that I've done that I'm most proud of.

Want to get in touch?
Feel free to reach out!

Please leave me a message and I'll try to get back to you as soon as I can. Thank You!

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